CIMA recognizes that satisfying customer needs is crucial to its well-being. As such, CIMA is continuously seeking new and improved ways of producing and delivering its product and service exceeding customer satisfaction. Furthermore, CIMA believes that establishing smart partnership will help in fulfilling its strategic intent. It is going to involve the sharing of risks and rewards, of technology and innovation, leading to the ultimate creation of synergy and competitive advantage.

Respect for the Individual

At CIMA, the key competitive business advantage is the collective skills, experience, and work ethics of our people. While our accounting records may point to facilities, fixtures, and property as our major assets, the true picture is that our people are our greatest asset. We believe in teamwork, respect, mentorship, excellence and working "outside of the box." We take every opportunity to share knowledge gained from experience.

Discipline, Teamwork & Harmony

A management philosophy that propagates quality, responsibility, mutuality and efficiency runs through the veins of the whole workforce. Management and employees initiate the drives for success of CIMA. As a result, CIMA enjoys a strong share in the domestic market, staying ahead as one of the most profitable cement companies in Malaysia.

Integrity and Transparency

CIMA has grown through the past two decades to become one of the major players in the local cement industry. The growth of the Company is a product of the integrity of the organisation towards its business objective and transparency in their decision making process.

Innovations & Continuous Learning

CIMA's operations are focused towards maintaining efficient operations. CIMA aspires to become the market leader. This aspiration has become the impetus for CIMA to put greater emphasis on technology and state of the art process optimisation. Our Strategic Human Resources Development Programmes focus on training to improve quality and productivity in achieving world class standard.

Focus on Customer

The customer is our partner, quality is our work and value for money is our goal. We continuously review our supply chain management focusing on customer needs to ensure our long term survival and existence in the competitive environment.